Please see the doc attached and respond
write 600 words with min 2-3 peer reviewed references
“Zooming In” Activity : Taco Bell page 187 – Part 1
Answer critical thinking.
Critical Thinking
• Assume that a recently hired culinary product manager is charged with generating and implementing new menu suggestions. What role does communication skill play in this person’s effectiveness in completing this task?
• Do you think a culinary product manager would make an oral or a written presentation of new menu ideas?
• Why is a writing process helpful in developing a presentation of new ideas?
Guffey, Mary Ellen; Loewy, Dana. Business Communication: Process & Product (p. 187). Cengage Learning. Kindle Edition.
Your submission must be double-spaced with uniform 1-inch margins and using 12-point Times New Roman font.
Please refer below article and reference inorder to answer this questions
Material:
Business Communication: Process & Product (9th Edition) by Guffey and Loewy (ISBN-13: 9781305957961) Publication Manual of the American Psychological Association (7th Edition) (ISBN-13: 9781433832161)

Taco Bell Seeks to Shatter Sea of Sameness Like many fast-food restaurants, Taco Bell searches for innovations that will make it stand out and avoid a “sea of sameness.” It’s been tinkering with its menu for years as it strives to boost sales and grab market share. A few years back, it rolled out its Cantina Bell menu, offering a gourmet selection of dishes made with upscale ingredients and fewer calories, which seemed to appeal to antiobesity demands. Customers, however, snubbed its fancy meals and low-calorie, low-fat dishes. “People are not looking for diet food,” said new Taco Bell CEO Brian Niccol. “What they are looking for is food that gives them energy.”1 Niccol hopes to inspire a youthful spirit that he thinks is “ripe to unlock.” He has already changed the company’s slogan from Think outside the bun to Live mas. Striving to marry the ideas that “food is fuel” and “food is an experience,” he champions innovation. His goal is to attract even more millennials, a profitable demographic sought by many fast-food chains. Striving to compete with fast casual restaurants such as arch-rival Chipotle Mexican Grill, Taco Bell tried another new menu concept centered on “American-inspired” tacos, craft beers, and alcoholic milkshakes. It tested this concept in a glitzy pilot restaurant in southern California called U.S. Taco Company. Unable to secure a liquor license or many customers, it quietly closed its doors after a year.2 Yum brands (owner of Taco Bell, Pizza Hut, and KFC) is one of the world’s largest restaurant companies with over 41,000 restaurants in more than 125 countries. Although Taco Bell has the most restaurants, it continues to suffer from a limited menu and bad publicity resulting from situations such as a lawsuit falsely accusing it of adulterating its beef with binders and extenders.3 It survived this bad publicity and emerged with a gigantic hit: Doritos Locos, a cheese-flavored shell stuffed with spicy beef filling. Even this breakout menu stunner, however, could take Taco Bell only so far. In the increasingly crowded fast-food market, customers are shifting away from the traditional burger and chicken fast foods. Poised to capitalize on this movement, Taco Bell must create new appealing products and respond to market trends. You will learn more about Taco Bell and be asked to complete a relevant task at the end of this chapter.
Guffey, Mary Ellen; Loewy, Dana. Business Communication: Process & Product (p. 187). Cengage Learning. Kindle Edition.




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