By painting with words, graphic designer Paula Scher develops the visual language of iconic brands and institutions around the globe.

What are some of the projects that Paula is working on in this episode?
What are some of her most famous works?
Which element of her type work resonates with you?
How does she work with her team on design projects?
Which project takes center stage as the driving action of the narrative?
When she’s in the room on a client meeting, how does she take command while also letting the client feel heard?
How does she view her work and how it’s used?

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