See attached for full details
Please read the scenario below, and then answer the questions that follow in a 3-page analysis. The questions will guide your analysis of the situation, but they will need to be presented as part of a report to the owner of the company on evaluating a marketing plan.
Address the following questions in your response:
What is the final element (final phase) of a marketing plan?
What is an independent, comprehensive, systematic, and periodic review of a company’s marketing environment, strategies, and objectives to improve performance?
What are the primary trade channels for bringing products to customers?
How is decreasing the number of levels of management in an organization to get closer to the customer described?
How is using analytical methods, such as data mining, to develop deeper insights into customer behavior described?
What are the four stages of the profitability control process?
What reveals the company’s earnings in products, territories, or markets?
What is the number 1 deadly sin of marketing for companies?
What addresses the what and why of marketing activities?
What software allows marketers to make better spending and investment decisions, get new products to market quicker, and reduce decision time and costs?
Who examines adherence to profit plans, assists brand managers in preparing budgets, measures promotional efficiency, evaluates costs related to media production, and conducts profitability analyses?
What is crucial to ensuring that marketing plans have their expected results annually?
Who sets annual sales and profit goals?
How frequently does the average U.S. corporation lose half of its customers?
What is critical for marketing to have future success?
Please read the scenario below, and then answer the questions that follow in a 3-page analysis. The questions will guide your analysis of the situation, but they will need to be presented as part of a report to the owner of the company on evaluating a marketing plan.
Scenario:
Watch this video on the Coca-Cola marketing strategy plan implementation, and then answer the questions below (ThoughtCatalyst, 2017):
Address the following questions in your response:
1. What is the final element (final phase) of a marketing plan?
2. What is an independent, comprehensive, systematic, and periodic review of a company’s marketing environment, strategies, and objectives to improve performance?
3. What are the primary trade channels for bringing products to customers?
4. How is decreasing the number of levels of management in an organization to get closer to the customer described?
5. How is using analytical methods, such as data mining, to develop deeper insights into customer behavior described?
6. What are the four stages of the profitability control process?
7. What reveals the company’s earnings in products, territories, or markets?
8. What is the number 1 deadly sin of marketing for companies?
9. What addresses the what and why of marketing activities?
10. What software allows marketers to make better spending and investment decisions, get new products to market quicker, and reduce decision time and costs?
11. Who examines adherence to profit plans, assists brand managers in preparing budgets, measures promotional efficiency, evaluates costs related to media production, and conducts profitability analyses?
12. What is crucial to ensuring that marketing plans have their expected results annually?
13. Who sets annual sales and profit goals?
14. How frequently does the average U.S. corporation lose half of its customers?
15. What is critical for marketing to have future success?
Submitting your assignment in APA format means, at a minimum, you will need the following:
· Title page: Remember the running head. The title should be in all capitals.
· Length: 3 pages minimum
· Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
· Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric: Maximum 100 Points
Grading Criteria
Points
Deliverable requirements addressed; understanding of material and presenter’s message and intent are clear
40 points
Followed assignment guidelines and criteria
20 pts
Yes/Complete
Mostly
Not at all
Overall quality
20 pts
Excellent
Satisfactory
Needs Improvement
Scholarly research that supports the writer’s position is properly acknowledged and cited, and direct quotations do not exceed 10% of the word count of the body of the assignment deliverable
25 points
Title page, table of contents, tables, exhibits, appendices or reference page included
12.5 pts
Yes
Partially
Not at all
Content is original with less than 35% match
12.5 pts
Yes
36–50%
51% or over
Critical thinking: Position is well-justified; logical flow; examples
10 points
Position is justified with examples
5 pts
Excellent
Satisfactory
Needs Improvement
Presentation flows logically
5 pts
Excellent
Satisfactory
Needs Improvement
Structure: Includes introduction and conclusion, proper paragraph formatting, and reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable
7.5 points
Includes introduction and conclusion
2.5 pts
Excellent
Satisfactory
Needs Improvement
Paragraphs are formatted properly
2.5 pts
Excellent
Satisfactory
Needs Improvement
Reads as polished academic paper or presentation
2.5 pts
Excellent
Satisfactory
Needs Improvement
Mechanical: No spelling, grammatical, or punctuation errors
10 points
Spelling and grammar are accurate
5 pts
Yes
Partially
Not at all
Punctuation is accurate
5 pts
Yes
Partially
Not at all
APA: Deliverable is cited properly according to the APA Publication Manual
7.5 points
References are cited in accordance with APA formatting
5 pts
Yes
Partially
Not at all
Reference slide is included
2.5 pts
Yes
Partially
Not at all
Reference
ThoughtCatalyst. (2017, October 5). The secret behind Coca-Cola marketing strategy [Video]. YouTube. https://www.youtube.com/XhMVWzVXNNk
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