build on your peers’ posts by recommending at least one additional social media marketing technique that your peer did not address.
Institutional advertising is defined as promoting the organizational culture. The organizations image, people, and ideas are apart of Shriners culture. Shriners Childrens Hospital utilizes their facebook page to display and encourage community participation toward their cultural values. For example, a facebook post of nurse and wheelchair bound patient taking advantage of a beautiful fall day by planting mums around the hospital patio. With a caption of ” It’s the little things that make each day better!). Asking the Facebook followers to show them what they have been doing outside. When it comes to healthcare systems, their organizational culture is their brand. Shriners Children Hospitals Facebook page shows us that treatment goes beyond medication and lab procedures. They promote outdoor healing for our childrens mental and spiritual treatment. Shriners target market is families needing top rated specialty pediatric care without allowing the child to feel left out on life experiences.
Because its marketing team knows and recognizes the trend, the Mayo Clinic was named as one of the most social media friendly hospitals. The quickest and most successful way to communicate and convey information to the masses is through social media platforms. Nowadays, social media keeps people connected all over the world. News spreads swiftly on social media. If the issue is interesting, it will be spread globally in a couple of days, if not hours.
The Mayo Clinic appeals to a wide range of demographics in order to reach their target market. By keeping their information current and relevant to current events throughout the world. For example, when I needed to search up details about a surgery I’d had. During my search, I came across a number of useful topics as well as pre-surgery and post-surgery material. I’m more than likely to click on the link to the Mayo Clinics. As far as I can tell, it contains factual and up-to-date information that is both useful and understandable. Because of advancements in technology, the date of the article or publication is more recent and may provide current information.
The Mayo Clinic uses a staff of individuals to manage its social media profiles in order to promote their brand. The Mayo Clinic interacts with its fans through retweeting, replying, sharing, and retweeting. This is where a lot of businesses fumble the ball when it comes to social media. People appreciate it when a company or brand appears genuine and approachable. They can best advertise their business by making themselves relatable to the general public. Keeping up with technological changes and staying informed about the media industry. I think they’ll be able to keep their #1 rank after they join Snapchat as well. Many doctors are already posting real-time footage of their practice or study.
Throughout this course, I’ve learnt that you must appeal to your market, and that if you don’t perform adequate research on the market you want to serve, you’re doing your business model a disservice.
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